As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.
To begin with, let's define what a topical map is. It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
A topical map works best when it caters directly to the common search phrases used by your target audience. This knowledge can be utilized to select effective keywords that drive organic traffic and create topic clusters.
So, how do you start? Keyword research is the first thing on the agenda. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low competition linked to your services or products.
After conducting appropriate keyword research, the next step is to build topic clusters centered around the primary keyword on each page. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.
Including a click here topical map as part of your local SEO strategy offers various benefits. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.